Marigold
Campaigns that activate.
Multi-channel campaign planning and execution from brief to live.
Join the waitlist for early access — one email, the day Marigold opens.
Agent-led
An AI operator runs the workflow — not another dashboard you have to drive by hand.
Marketing-native
Purpose-built for marketing teams who need outcomes, not more tools.
Production-grade
Secure, observable infrastructure designed for real workloads — not a demo wrapped in marketing.
Marigold is the campaigns and activations platform. It solves the coordination problem: growth teams running campaigns across email, paid media, social, events, and content are managing five different tools with five different timelines and no single view of whether the campaign is executing as planned or performing as expected.
Marigold is the campaign layer that sits above the channel-specific tools. It doesn't replace Aster (paid media), Tulip (email), Lotus (events), or Dahlia (community and social) — it orchestrates them. A Marigold campaign has a brief, a budget, a timeline, and a set of channel activations. The AI agent coordinates each channel's execution against the campaign calendar, tracks performance across channels in aggregate, and surfaces where the campaign is over-performing or under-delivering so the team can reallocate.
Everything Marigold handles for you
A complete marketing stack — not a feature checklist stapled onto generic software.
Campaign planning
Campaign briefs, channel mix planning, budget allocation, and audience targeting across channels
Multi-channel calendar
Unified activation timeline across email, paid, events, social, and content
Activation coordination
Triggers and coordinates channel-specific tools (Aster, Tulip, Lotus, Dahlia, Chamomile)
Budget management
Campaign budget tracking, channel-level spend, and budget reallocation decisions
Campaign performance
Aggregate reporting across channels — reach, engagement, pipeline generated, and revenue impact
A/B testing
Campaign-level experiments: message variants, offer tests, channel mix experiments
Campaign library
Repeatable campaign templates — product launches, seasonal pushes, nurture programs
Attribution handoff
Routes campaign data to Pollen for multi-touch attribution and ROI measurement
An operator, not another dashboard
Marigold's agent manages campaign execution across channels.
Marigold is built so an AI agent does the work — you set the goal, it executes and reports back. No busywork, no driving the tool by hand.
- 1Maintains the campaign calendar and surfaces what needs to be done in the next 48 hours for each active campaign
- 2Monitors channel-level performance against campaign goals and surfaces over/under-performance with context
- 3Flags when a channel activation is late or at risk of missing the campaign window
- 4Generates post-campaign summaries with channel-by-channel performance, total reach, pipeline attributed, and recommendations for the next campaign
- 5Suggests budget reallocation when one channel is outperforming others mid-campaign
Be first into Marigold
Multi-channel campaign planning and execution from brief to live.
One email, once — the day Marigold opens for early access. No noise.